Contents At A Glance

Section 1 – Introduction

Section 2 – Needs-based Marketing

Section 3 - Finding Your Niche

Section 4 - Identifying and Finding Your Target Market

Section 5 – Prospective Clients (Prospects)

Section 6 – How to turn Prospects Into Clients

Section 7 – Creating Effective Marketing Materials

Section 8 - What You Need to Know About Direct Mail

Section 9 - Your 30 Second Introduction

Section 10 - Mastering The Telephone Contact

Section 11 - Meeting With  Prospects

Section 12 - Networking As A Marketing Strategy

Section 13 - Referrals As A Marketing Strategy

Section 14– Other Low-cost marketing strategies

Section 15 - Establishing Your Credibility

Section 16 - How To Keep Clients Once You Get Them

Appendix A – Marketing Checklist and Marketing Flow Sheet

Appendix B - Brochures, Letters, Forms, Etc

Appendix C - References and Resources